AOL Selects One Warm Coat as winner of Share Your Cause Contest
AOL Inc. (NYSE: AOL), a global media company has selected One Warm Coat as the first recipient of its newly created Share the Cause contest. One Warm Coat was named winner because of its passionate commitment and proven effectiveness.
One Warm Coat was selected for its Warm Coats, Warm Hearts campaign, in partnership with ABC’s Good Morning America and Burlington Coat Factory, by a panel of judges from more than 75 submissions from eligible nonprofit organizations, their cause marketing partners or representing agencies. The campaign will be featured in a premium position on AOL.com for one day this November, timed to One Warm Coat’s 5th annual holiday coat drive. This year, it hopes to collect 300,000 coat donations, nearly 50% more than last year. One Warm Coat will be honored at the Cause Marketing Forum annual conference on June 2nd.